A group of six people in a casual business meeting in a modern, industrial-style office with brick walls and large windows. Four people are sitting, and two are standing and talking.

Craft and deliver stories that inspire, connect, and influence

Stories aren’t just for the stage — they’re one of the most powerful tools we have in business. Whether you're pitching an idea, leading a team, building a brand, or driving change, a well-told story connects on a human level. This experiential workshop helps participants unlock the power of storytelling to communicate values, build trust, and move people to action.

We explore not just how to tell a story — but when and why stories work. Participants learn how to shape their personal and professional experiences into authentic narratives that resonate with others.

This highly practical session combines short plenary insights with skills practice, giving each participant the opportunity to craft and deliver their own business-relevant story and receive feedback on clarity, authenticity, and impact.

A woman giving a presentation or speech in front of an audience in a darkened room.

Course outline

In this workshop we look at the types of stories and when to use them. How can we structure a story that will grab and keep our audiences attention as well as make it relevant.

Participants will work individually and in small groups to craft a story that they can take back into the workplace and use to influence, inspire and motivate others.

  • Quote Mark Icon

    “A very well-presented course. I look forward to putting into practice what I’ve learnt.”

    Participant, European Patent Office

  • Quote Mark Icon

    “It was such a pleasure to participate in the course and receive so much valuable information. Just brilliant!!!”

    EPO Course Participant

  • Quote Mark Icon

    “I have learnt a lot from the session and have started using your teachings with visible results. Thanks again.”

    Course Participant, Airbus

TAKE THE NEXT STEP

Unlock your potential…

Format: Virtual or in person
Length: Half day or one day
Participants: 4-12

  • Explore the role of storytelling in business communication, leadership, influence, and connection.

  • Learn different types of stories — from personal leadership moments to customer success stories — and when to use them.

  • Develop a clear and effective structure to craft engaging, purposeful narratives.

  • Practise telling stories in a supportive space, focusing on appealing to hearts and minds.

  • Understand how to ensure your story ‘lands’ with the intended audience — creating meaning, not just content.

  • Raise awareness of your own values and communication style, and how these can be expressed more powerfully through story.

  • Receive feedback on how  to refine your delivery, build your presence, and connect with greater authenticity.