Group of diverse people engaging in conversations and exchanging ideas.

About Activation Business Theatre

We design experiential training that sparks real change — for individuals, teams, and entire organisations.

Founded in 2001 by Paul Gilmore, we bring over two decades of experience working across the public and private sectors.

From high-impact group workshops to tailored one-to-one executive coaching, we help leaders and teams across Europe grow their confidence, sharpen their communication, and strengthen their leadership.

We create a warm, supportive space where people feel safe to step outside their comfort zone, try new skills, and discover what’s possible.

Our Core Team

Our Associates

A woman in a light blue blazer and glasses is giving a presentation to a group of four people in a meeting room. She is standing near a whiteboard with notes, while the audience is seated around a table, listening attentively.

Activation work with highly experienced Actor facilitators on a regular basis, all of whom are familiar with the company’s ethos, delivery and style.

Our actor facilitators have an in-depth knowledge and understanding of our various training methodologies and techniques. As theatre practitioners they create a warm, safe environment for participants to practice their skills through roleplay and provide constructive feedback.

By authentically portraying emotions and behaviours, our actor-facilitators make the learning experience highly engaging, practical, and memorable — helping participants better understand their personal impact and build lasting skills.

Contact Us